Good initiative but how about Curaleaf match what their customers give?
Curaleaf Marks Seven Years and $600,000 Donated For Breast Cancer Action Month
STAMFORD, Conn., Oct. 1, 2026 /CNW/ — Curaleaf Holdings, Inc. (TSX: CURA) (OTCQX: CURLF) (“Curaleaf” or the “Company”), a leading international provider of consumer cannabis products, is proud to kick off its annual Breast Cancer Action Month initiative. For the seventh consecutive year, Curaleaf is running its national at-register Round Up campaign, giving customers in every store the chance to round up their purchase, or donate $1 or $5, at checkout. This year’s proceeds will support Impact One Breast Cancer Foundation, a nonprofit dedicated to providing prompt, hands-on support to people impacted by breast cancer.
Since launching the program in 2020, Curaleaf and its customers have raised and donated more than $600,000 combined for Breast Cancer Action Month causes, including over $75,000 raised last year alone. This year’s campaign continues that momentum, running October 1 through October 31 in all Curaleaf states except Ohio, where round-up campaigns are not permitted under state regulations.
“Seven years and $600,000 are huge milestones for our Breast Cancer Action Month initiative,” said Boris Jordan, Curaleaf Chairman and CEO. “Those milestones are what Rooted in Good looks like in practice, with our teams and customers working together to put real resources into the hands of people who need them. This October, we’re proud to partner with Impact One whose work supports people at some of the hardest moments of a breast cancer diagnosis. Every dollar rounded up this month helps make sure no one faces that alone.”
Impact One was founded by a close circle of women, led by breast cancer survivor and advocate Elizabeth Ayers-Cluff, after experiencing firsthand how few immediate, practical resources exist for people navigating a breast cancer diagnosis. The organization’s mission is to provide prompt support and resources to those impacted by breast cancer, easing the financial and emotional burden of treatment and recovery.
“We’re honored to partner with Curaleaf in our mission to connect with and support those impacted by breast cancer,” said Ayers-Cluff. “Curaleaf’s customers will be making a real difference in people’s lives, and we’re grateful to them and to the Curaleaf team for putting this cause in front of so many.”
To learn more about Rooted in Good and Curaleaf’s corporate social responsibility initiatives, please visit https://curaleaf.com/rooted-in-good.