Meghan Markle‘s words are coming back to haunt her.
In a resurfaced clip from 2016, the With Love, Meghan star slammed people selling overly expensive candles before she would charge $256 for a box set of her As Ever wicks.
“There are no $100 candles on my site,” she said nearly a decade ago while promoting her former blog, The Tig, at Create & Cultivate Atlanta via Daily Express. “That’s so obnoxious.”
“I just want things on there that you can have,” Meghan noted. “And I want people who understand that ethos.”
“I’ve always crafted [The Tig] as ‘aspirational girl next door.’ Like, you can aspire for it but totally attain it too,” she added.
While the Suits star sells her 8.5 ounce candles for $64, her two-candle sets are $128.
Social media users recently questioned Meghan’s innovation after her latest launch.
After the As Ever Instagram account shared a picture of a candle and a box of matches lying next to a vase of flowers, the internet was up in arms.
“Is this parody? Please tell me this is a joke,” one X user wrote.
“Matches for the love of God! Is this the best she can come with in her product line, yes very inventive and original,” a second chimed in.
“I don’t understand her product lines. They’re not cohesive, don’t flow, don’t tell a story,” another added.
“Will you need them to light her wickless candles? Is this a joke?” a fourth added.
“Matches for her candles?!?! She’s a genius!” a fifth said.
Public relations expert Renae Smith believes the Duchess of Sussex hasn’t found the right audience for her lifestyle company.
“Meghan Markle is at a real crossroads in terms of brand strategy,” the commentator told Daily Express.
“She’s clearly pivoting away from the high-gloss, purpose-led public image we saw during the early Sussex years and leaning more into lifestyle, personal branding and curated content,” Smith noted.
“That’s not inherently a bad move and frankly, it feels more genuine for her,” she continued. “But right now, it’s inconsistent and underdeveloped.”
“Seasonal drops are fine, but not when they’re surrounded by long silences or conflicting statements,” Smith made clear.
“She needs a clear calendar, consistent storytelling, and a stronger sense of what the brand stands for beyond aesthetic nostalgia,” she added.
“A lifestyle brand without a lifestyle point of view doesn’t go far, at least not in any meaningful way,” the businesswoman said.